What is shoppable video?

A clip with product tags on it and a path to the cart one tap away. The FastPix player renders it: two shoppable themes, a full one with a product sidebar and hotspots pinned into the frame, and a lightweight one for a vertical feed. A click opens your product URL, so the cart and checkout stay in your storefront.

Do you have a Shopify app?

No. The documented integrations are WordPress, StreamGate, Supabase and Moodle. A Shopify store embeds FastPix video the same way it embeds any player, by iframe or a custom component in the theme, and the playback URL works anywhere.

How fast does a product video start?

Playback begins on the first rendition rather than waiting for the full ladder, so the shopper sees a frame rather than a spinner. Two seconds is the documented abandonment threshold for video start, and on a product page a shopper who waits simply scrolls instead.

Can one video serve the product page and a vertical feed?

Yes. One asset carries one playback ID and serves both surfaces, so a 9:16 cut for the feed and the embed on the product page do not need separate uploads. Reframing a horizontal video into vertical automatically is not a FastPix feature; the crop is an editorial decision.

What happens to a live shopping event after it ends?

It archives to an on-demand asset on the same playback ID, so a link shared during the event keeps working afterwards and the replay keeps selling. You can also clip a product moment while the event is still running and post it before the stream ends.

How do I moderate customer video before publishing it?

Create the asset private, run moderation, and open it once the result clears your threshold. Moderation reports rather than blocks: the asset is created, analysis runs across thirteen categories scored 0 to 1, then a webhook fires and your service decides. Accuracy is tuned for short-form, which suits customer clips.

Can you attribute revenue to a video?

FastPix reports playback, not revenue. Tag each asset with the SKU and surface, receive those fields on every playback event, and join them to orders in the warehouse where your conversion data already lives.

Is there a revenue share on shoppable video?

No. Pricing is per minute encoded, delivered and stored, with no per-product fee, no per-order fee and no share of sales. Several video commerce platforms charge a percentage of attributed revenue; this is not that. See pricing.

FastPix for ecommerce

Video API for ecommerce

FastPix Video API has everything you need to put video next to the buy button. Product page video, a shoppable feed, live shopping, customer reviews and the data behind all four.

Start building Get a demo

Per-minute pricing, no per-product fee and no revenue share. $25 in signup credits, no credit card.

Sub-secondstart on a PDP9:16feed with cart hooksNorevenue share

Trusted by teams shipping video at scale

Why FastPix

Complete video infrastructure for ecommerce

One API, whole stack

Upload, encoding, playback, live, moderation and data all come from the same API key.

Built for scale

Multi-CDN delivery scales with traffic, so a peak sales day runs on the same setup as a quiet one.

Fast by default

Per-title encoding and a poster frame mean video starts quickly instead of holding up the page.

Analytics built in

Every session reports watch time and playback quality, with no separate analytics product to buy.

Developer reference

Video API reference for an ecommerce store

Everything on this page maps to a documented call, grouped the way video moves from a shoot to a sale.

Catalog ingest

Upload media from device Create media from URL Set up resumable uploads Add metadata to videos List media Cancel an ongoing upload Webhook: media events Video on demand guide

Encode and deliver

Configure quality levels Speed up video processing Play your videos Embed a video in your app MP4 renditions for download Create a playback ID Webhook: transform events Encoding guide

Storefront playback

Customize thumbnails and posters Autoplay, loop and mute Configure preload and CORS Set the aspect ratio Adjust player layout and UI Enable lazy loading Webhook: player events Player SDK guide

Live shopping

Live streaming overview Live stream with RTMPS Live stream with SRT Enable DVR and rewind Record and archive streams Clip moments from a stream Webhook: live events Live streaming guide

Customer video and AI

Detect NSFW and profanity Generate subtitles automatically Generate video chapters Generate an attributed transcript Extract named entities Normalize audio loudness Webhook: in-video AI events In-video AI guide

Access and analytics

Generate JWTs for secure media Restrict playback access Update domain restrictions Video Data overview Identify top-performing content Use custom dimensions Webhook: exception alerts Video Data guide

Catalog ingest

Video upload API for a product catalog

A catalog is thousands of SKUs, not one library. Upload from a device or pull by URL, move an existing library in bulk, and tag every asset with its SKU.

Resumable uploads from a device, so a large studio file keeps moving on a poor connection. Guide
URL pull from cloud storage, which is how an existing catalog arrives without passing through your servers. Guide
Bulk import for a whole catalog, with a status webhook per asset rather than a spreadsheet. Explore
35% smaller files at matched quality, so thousands of product clips cost less to store and start faster. Explore

Encode and deliver

Adaptive bitrate encoding and global video delivery

Every video is encoded once at several quality levels and served from 300 locations around the world. It plays fast for every shopper, on any connection, without slowing the page down.

Per-title encoding tunes the ladder to each video, so a close-up does not carry rungs it never uses. Guide
HLS with adaptive bitrate, so a shopper on mobile data drops to a smaller copy instead of stalling. Guide
Cap resolution per video where a short product clip does not justify the top rung. Guide

Video player

Shoppable video player for product pages and feeds

One player runs the product page, the discovery feed and a long demo. Same playback ID, different theme, and it never becomes the reason a page loads slowly.

On the product page. Autoplay muted inline, a poster frame per product so the tile is never black, and preload plus lazy loading so video below the fold fetches nothing until it is reached. Guide
Shopping inside the video. Two shoppable themes: hotspots pinned into the frame, a sidebar that opens on play with hover overlays and image swap, and products that activate by timecode, each click a trackable event. Guide
Your player, not someone else's. Your colours, logo and controls; no ads and no suggested videos; and native SDKs for web, iOS, Android, Flutter and React Native from one playback ID. Guide

Explore the Video Player Build a shorts feed guide

Product discovery

Vertical video feed for product discovery

A discovery feed is how shoppers browse when they do not know what they want yet. Short vertical clips, swipe to the next, each one tagged to the product it shows.

Next-clip prefetch, so the following clip is ready the moment someone swipes and nothing buffers. Guide
A React reference implementation of the feed, so you are not building swipe and prefetch from scratch. Guide
One asset serves the feed and the product page, with no second upload and no second encode.
The Clipping Agent fills the feed from long demos, live shopping events and influencer video. Explore

Explore building a reels-style shopping feed

Video data

Shopper, product and playback analytics for store video

Every session reports three things at once: what one shopper did, how a product video performed across everyone, and whether playback got in the way of either.

Shopper-level data. Completion per session, where they stopped (which on a 40 second clip points at one shot), and repeat views of the same video. Guide
Product-level data. Video starts per SKU, top-performing content for the category page, and ten custom dimensions so SKU, category and surface become filters. Guide
Playback quality. Startup time and rebuffering, playback failures by device so you find the broken browser first, and network and region breakdowns. Guide

56 dimensions on every session, the first 100,000 session plays a month included. FastPix measures video, not revenue: tag the asset with its SKU, then join playback to orders in your own warehouse.

Explore Video Data

Live shopping

Live shopping events that become shoppable replays

A live shopping event sells twice, once live and again for weeks afterwards. The stream records automatically and lands as an on-demand asset, so the replay is ready when the event ends.

Go live from a phone or a studio encoder over RTMP or SRT. Guide
The replay is the same playback ID, so links shared during the event keep working after it. Guide
Clip a product moment while the event runs and post it before the stream has ended. Guide
Simulcast to social while the shoppable version stays on your own site. Guide

Explore Live Streaming

Customer video

Customer video reviews with automated moderation

A shopper filming the product at home outsells a studio shoot, and it arrives as an untrusted upload. Take it in any format, run moderation, and open it once the result clears.

Resumable upload from a phone, which is the only device a customer will use. Guide
Moderation across thirteen categories, scored 0 to 1, with a webhook when analysis completes. Guide
Create it private and publish on your call, since moderation reports rather than blocks.
A hover preview per clip for the review grid under the product. Guide

Agents

AI agents for product video clipping and search

Two agents that work on the catalog you already have. One cuts long video into short clips, the other makes what happens inside a video findable.

Clipping Agent

Point it at a long product demo, an influencer video or a finished live shopping event. It scores the moments, then returns each one reframed to 9:16 with captions, ready for the discovery feed and for social.

Explore AI video clipping

Search Agent (early access)

Search what happens inside video across the whole catalog, so a merchandiser finds the clip showing a detail rather than scrubbing through files to reach it.

Explore video search

API and SDKs

Video API and SDKs for an online store

Video sits inside a storefront your team already maintains. Every step above is one call, in the language your backend already speaks, with the cart and the catalog untouched.

SERVER SDKS

Node Python Java Go Ruby PHP .NET

CLIENT SDKS

iOS Android Flutter React Native Web Player

Read the API reference

the whole integration

POST/v1/on-demand{ url, metadata: sku }

POST/v1/liveStart a shopping event

POSTlive clipCut a product moment

GET/thumbnailPoster for the PDP

GET/gifHover in the review grid

POSTmoderationScreen a customer clip

GETVideo Data APICompletion by SKU

HOOKmedia eventsPublish when ready

How it comes together

What it takes to put video on an online store

Five steps between a product video sitting in a folder and a shopper watching it next to the buy button.

Get the catalog in

Upload from a device or pull the existing library by URL, in bulk, with a webhook per asset.

Guide

Tag it to the product

Write the SKU and category into custom fields, then keep the media ID beside the product in your database.

Guide

Put it on the page

Set the poster frame, autoplay muted and the preload level that suits where the video sits.

Guide

Add the feed and the live event

Reuse the same asset for a 9:16 shoppable feed, and stream a live event that records itself.

Guide

Read what it did

Completion and drop-off per SKU, joined to orders in the warehouse where conversion already lives.

Guide

Keep reading

Go deeper on video for ecommerce

Build guides, cost and conversion, for teams putting video on a storefront.

What shoppable video actually is

The format, the overlay layer, and what has to exist behind it.

Blog

How to build a reels-style shopping feed

A vertical product feed inside an ecommerce app, step by step.

Blog

What video costs an online store

Where the money goes across encoding, delivery and storage.

Blog

Best video APIs for ecommerce apps

How the options compare for a storefront rather than a media site.

Blog

Live commerce and where it came from

What live shopping borrowed from China, and what it needs technically.

Blog

Build a product video gallery in WordPress

Putting a video gallery on a product page without a plugin fight.

Blog

Send us one product video and a SKU

One real product video and the SKU it belongs to. In 30 minutes we will publish it, embed it on a test product page and show completion coming back tagged to that SKU.

· 30 minutes· One product video· On a page before you leave

Talk to us

Prefer to build it yourself? Start building free

Common questions

Ecommerce video questions, answered.

What is shoppable video?
A clip with product tags on it and a path to the cart one tap away. The FastPix player renders it: two shoppable themes, a full one with a product sidebar and hotspots pinned into the frame, and a lightweight one for a vertical feed. A click opens your product URL, so the cart and checkout stay in your storefront.
Do you have a Shopify app?
No. The documented integrations are WordPress, StreamGate, Supabase and Moodle. A Shopify store embeds FastPix video the same way it embeds any player, by iframe or a custom component in the theme, and the playback URL works anywhere.
How fast does a product video start?
Playback begins on the first rendition rather than waiting for the full ladder, so the shopper sees a frame rather than a spinner. Two seconds is the documented abandonment threshold for video start, and on a product page a shopper who waits simply scrolls instead.
Can one video serve the product page and a vertical feed?
Yes. One asset carries one playback ID and serves both surfaces, so a 9:16 cut for the feed and the embed on the product page do not need separate uploads. Reframing a horizontal video into vertical automatically is not a FastPix feature; the crop is an editorial decision.
What happens to a live shopping event after it ends?
It archives to an on-demand asset on the same playback ID, so a link shared during the event keeps working afterwards and the replay keeps selling. You can also clip a product moment while the event is still running and post it before the stream ends.
How do I moderate customer video before publishing it?
Create the asset private, run moderation, and open it once the result clears your threshold. Moderation reports rather than blocks: the asset is created, analysis runs across thirteen categories scored 0 to 1, then a webhook fires and your service decides. Accuracy is tuned for short-form, which suits customer clips.
Can you attribute revenue to a video?
FastPix reports playback, not revenue. Tag each asset with the SKU and surface, receive those fields on every playback event, and join them to orders in the warehouse where your conversion data already lives.
Is there a revenue share on shoppable video?
No. Pricing is per minute encoded, delivered and stored, with no per-product fee, no per-order fee and no share of sales. Several video commerce platforms charge a percentage of attributed revenue; this is not that. See pricing.

Pricing

Rate card

Per minute, with the player and analytics already in it. No per-product fee, no per-order fee and no revenue share. See full pricing.

ENCODING

Pay per minute encoded

$0.0267/min 1080p Pro

Per-title ABR encoding across H.264.

Up to 720p Pro$0.0213 / min

Up to 1080p Pro$0.0267 / min

1440p (2k) Pro$0.0427 / min

2160p (4k) Pro$0.0855 / min

STREAMING

Pay per minute streamed

$0.00067/min 1080p Pro

Multi-CDN delivery from 300+ POPs.

Up to 720p Pro$0.00054 / min

Up to 1080p Pro$0.00067 / min

1440p (2k) Pro$0.00108 / min

2160p (4k) Pro$0.00217 / min

STORAGE

Pay per minute stored

$0.00268/min 1080p Pro

Assets stored and CDN caching, lifecycle handled.

Up to 720p Pro$0.00215 / min

Up to 1080p Pro$0.00268 / min

1440p (2k) Pro$0.00430 / min

2160p (4k) Pro$0.00860 / min

See full pricing Why FastPix →

Support

Three ways to get unstuck

Engineering

Engineering support

Stuck on an API call, a webhook signature or a player integration? Reach the engineering team directly, and hear back in hours rather than days.

Contact engineering

Docs

Integration help

Quickstart guides, SDK examples and playback logs in your dashboard, for the integrations most teams hit first.

Browse the docs

Community

Solution architect

A new build, a migration off another platform or a complex multi-tenant rollout. Plan it with a FastPix solution architect.

Join the Slack community