Customer story / News / Vertical short-form
Aadhan delivers short-form vertical news clips. The publish pipeline had to keep up with editorial. FastPix made encoding and delivery invisible to the newsroom.
TRUSTED BY PRODUCT TEAMS SHIPPING VIDEO AT SCALE
“We publish news clips at the speed of the news cycle. FastPix handles the encoding velocity our editorial team needs. They never wait on us.”
Anonymous
Head of Product, Aadhan
Security, compliance, and partnerships
Challenge
01
Speed
News cycle dictates publish frequency; encoding cannot be the bottleneck.
02
Format
Vertical format (9:16) needed proper aspect-ratio handling and adaptive bitrate.
03
Simplicity
Editorial team is not technical; the publish flow had to be turnkey.
Solution
First-viewer-triggered encoding cuts time-to-publish on long-tail clips.
Just-in-time encoding →Content-aware ABR ladder per source clip; better visual quality at lower bitrates.
Per-title encoding →Sub-1s startup time across the Indian subcontinent.
Multi-CDN delivery →asset.ready webhook fires the publish step in Aadhan's editorial CMS.
Webhooks →Integration pattern
// CMS handler: when FastPix says "ready", flip the article state
app.post("/webhooks/fastpix", express.raw({ type: "application/json" }), (req, res) => {
const event = verifyWebhook({
payload: req.body,
signature: req.header("FastPix-Signature"),
secret: process.env.FASTPIX_WEBHOOK_SECRET,
});
if (event.type === "asset.ready") {
// Mark the news article as live in the CMS
cms.publishArticle({
articleId: event.data.metadata.article_id,
playbackId: event.data.playback_id,
});
}
res.sendStatus(200);
});More patterns in /developers and the language-specific SDK guides.
Outcomes
01
Video Infrastructure
Editorial cycle never blocks on video infrastructure.
02
Startup Time
Vertical news clips delivered at sub-1s startup time globally.
03
Workflow
Newsroom workflow stays in their existing CMS; FastPix is invisible.
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Kaushik Das
Founder & CEO at AaoNXT
“We considered our options and decided on FastPix because: very fast uploads and delivery; having more of the infrastructure and features we needed, including the in-built deep analytics and web and mobile player, in one place, as opposed to say AWS or Kaltura, reduced the complexity for us.”
Prabhakar P
Head of Digital, Knovo
“FastPix with their 10+ video products in one API platform felt like a good fit for our needs. Every step of the rollout was deliberate. We tested, we measured, and we made sure the experience was up to our standard before we expanded.”
Technical Director at Aadhan
“There were a lot of challenges using video. FastPix was refreshingly simple after attempting to build our own thing while trying with AWS. Our product's value, engagement, stickiness, and experience have all increased.”
Rajath Rao
Technical Director at Sclera
“Seeing it all come alive — workflows as per our vision and UX, with our brand colors, in a manner reflective of our community.”
Sivaprakash S
UX Lead for RLTV at Rocketlane
FAQ
FastPix powers Aadhan’s video infrastructure across news / vertical short-form. The specific FastPix capabilities Aadhan uses are listed in the Solution section above; each links to the product or feature page.
FastPix bills per minute of encoding, storage, and streaming, plus a Starter plan at $10/mo with $25 in monthly usage credit. See /pricing for the canonical rates.
Customer ship windows vary by scope. Most teams move from contract to live in a few weeks for greenfield builds and a few months for migrations off other video infrastructure. Each FastPix customer story above lists their specific timeline where shareable.
FastPix has an active Slack community where engineering teams from customer companies discuss patterns, share code, and answer each other’s integration questions.
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