BVOD
BVOD (broadcaster video on demand) is on-demand video offered by traditional TV broadcasters through their own streaming apps and websites. Examples include BBC iPlayer, ITVX and 9Now. BVOD services carry the broadcaster's shows after they air, and are often free with ads or funded by a license fee.
Why it matters
BVOD lets broadcasters keep audiences who stopped watching scheduled TV. It also opens digital ad sales with better targeting than traditional TV. Without it, broadcasters lose viewers to global streaming services.
What is the difference between BVOD and SVOD?
BVOD is on-demand video from a TV broadcaster's own app, usually free with ads or funded by a license fee, while SVOD is a paid subscription service. BVOD focuses on the broadcaster's own shows, often available soon after they air.
What are examples of BVOD services?
Examples of BVOD services include BBC iPlayer and ITVX in the UK, 9Now and 7plus in Australia, and the streaming apps of other national broadcasters. Most carry recent shows after broadcast, live channels and archive programs. Many are free to use, with either ads or license fee funding paying for them.
Why do advertisers buy BVOD ads?
Advertisers buy BVOD ads because they combine trusted, professionally made TV shows with digital targeting and measurement. Viewers often watch on large TV screens, and ads run next to brand-safe content. This gives advertisers TV-style reach with online data, such as frequency limits and audience targeting by region.
Where it's used
TV broadcasters run BVOD apps to keep viewers who no longer watch scheduled TV and to sell targeted digital ads. Advertisers value its mix of trusted shows and online audience data.
By the numbers
- BBC iPlayer launched on 25 December 2007, and its UK service carries no commercial advertising because it is funded by the TV Licence. (BBC iPlayer (Wikipedia))
