Segment-Level Bumpers for Precise Promo Placement

You can now place bumpers exactly where you want them within a schedule, not just at the channel or schedule level. Run a sponsor stinger before a specific show, drop a network promo after a movie, or slot a station ID between two programs — all without rebuilding the surrounding schedule.

Add or remove bumpers on any segment — Works across all schedule types, including loop channels. No more false conflicts — Bumpers are validated against the segment they belong to, so adding one won’t trigger schedule conflict warnings against unrelated content. Pre-stage promos before going live — Channels in draft or idle state accept segment bumpers freely, so you can fully prepare your promo placement before the channel goes on air. Better visibility in scheduling tools — Schedule responses now include identifiers for each bumper, so your scheduling interface can clearly show which bumper is attached to which segment. Name your bumpers — Assign friendly labels when inserting bumpers so they’re easy to identify in scheduling tools. Smart handling of short segments — If a surrounding program is too short to accommodate a bumper cleanly, the system handles it gracefully rather than leaving the bumper stranded.